Hi MoM! My name is Xiaole Wang (Will) and I am originally from Shanghai, China. I finished my Master of Marketing degree at the University of Sydney in July, 2016. My early career saw me working as a sales leader at Fortune 500 companies; including BestBuy and Apple.
The Master of Marketing program has certainly helped me to pursue my professional dreams and enabled me to develop all the essential skills I need as an entrepreneur. Now I am very excited about the prospects of my business’ future and I’m looking forward to all the challenges ahead.
Key learning from the marketing consulting project
One of the most valuable aspects of the program was the ability to conduct a real-world marketing consulting project. My consulting project’s mission aimed to bring business thinking into small charities, in order to amplify their social impact.
My research led me to the idea of connecting small charities with large corporations. Tapping into large corporations’ business capabilities, such as accounting, marketing and HR professional skills would help small charities to build sustainable business models.
How I became a Founders Space partner
Steve agreed to collaborate straight away without any hesitation. He took me to his hotel, and we had about 15 minute chat about the idea in the lobby. The next day, I started to work with Founders Space to launch my business project in China.
My strategy creates a win-win situation for both tech-startups and large corporations.
1. For large corporations, they can gain innovation mindsets and new technologies from small startups, in order to innovate their businesses;
2. For startups, they can validate and scale their businesses by leveraging large corporations’ business resources
Silicon Valley innovation methodologies and processes are perfectly aligned with what I have learned from Marketing Consulting Project
The purpose of Value Proposition Canvas is to help businesses to create a perfect fit between your core offerings and the customer needs. The purpose of the Business Model Canvas is to ensure you have a sustainable business model of how to acquire and lock in customers for an ongoing revenue stream in a long term.
By using these frameworks I discovered the top two reasons why startups fail.
1. No product market fit
2. Run out of cash
Silicon Valley Innovation Process: “Don’t fall in love with your product, fall in love with your customer.”
- Collect and analyse customer data
- Gain new learnings from the customers
- Pivot your offering
About Founders Space
Founded in San Francisco, USA, Founders Space is one of the Top Incubators and Accelerators in the world. Forbes magazine ranked Founders Space as the No. 1 Accelerator for oversea startups coming to Silicon Valley. Founders Space has over 50 global partners within 22 countries and they have trained hundreds of startup CEOs and corporate executives about the Art of Innovation.
About Founders Space Corporate Innovation Program
To help corporations implement the same innovation methodologies and processes as Silicon Valley startups
Our Innovation Program’s Unique Value Proposition
We are laser focusing on educating & mentoring corporate leaders about 0 – 1 Innovation, which include design innovation, business model innovation and technological innovation, in order to help corporations to achieve radical innovation.
Become the No. 1 strategic partner of the most innovative companies in the world.
For more information on graduation dates, visit this link.
Xiaole Wang (Will)
Graduate of the Master of Marketing program at the University of Sydney Business School.