Image credit: forbes.com
Context, relevance and delivery with efficiency, if these aren’t the topics under discussion in your organisation, perhaps you are not focusing on the right ones.
One thing that you should understand is that businesses need to have a very clear focus on the expectations, demands and needs of their customers. And what you shouldn’t forget is that the customer group is a very diversified and fragmented group and has very high expectations along with little patience for those who can’t meet their demands. If you need business and if you need to thrive, let alone succeed in the market, you’ll have to always stay visible.
This is what marketing is all about; to stay visible and have a strong presence so that your customers do not get lured towards competition. Remember, when in the business industry, out of sight means out of mind. Here’s a roundup of marketing trends that you should be prepared to follow religiously so that you can double your revenues and profits considerably.
Social media is a marketing channel, not a strategy
Perhaps earlier you didn’t imagine social media as an effective marketing channel but since 2016 and the latest updates that Facebook and Twitter received, social media has become an effective platform where search and e-commerce activities are now happening. Thanks to the pages being introduced, customers can now purchase items through Facebook or its Messenger app. With the launch of Business on Messenger app, companies are able to interact with customers through their Facebook pages or the Messenger app and also buy online through the app, without having to visit the e-commerce site actually. So yes, if you need to be present in front of your customers, be there on Facebook because customers now deem that as an absolute necessity.
The omni-channel experience, a consumer’s best friend
If you intend to target consumers with the right message, at the right time and in the right place, you will need to develop an omni-channel strategy. Omni- channel is a multichannel approach that provides consumers with an unmatched shopping experience, regardless of where they happen to be shopping. Omni-channel can address issues behind existing strategies, by providing an integrated experience where customers can access everything they need in one place. If you’ve been to Disneyland, you will have been exposed to the omni-channel experience that Disney has created. Starting from the mobile website that allows you to go from looking at park details to booking your tickets and accommodation, through to their app that allows you to plan out your day via the map. This interconnectedness they provide customers, is at the core of the omni-channel.
Mobile with a capital M
It’s the era of the smart phone and if you haven’t been pursuing marketing through mobile you’re way too late already. The number of people browsing through smart phones has surpassed the number of desktop users long ago. If you own a business, mobile is your basic marketing strategy. From mobile responsive websites to customized apps and campaigns designed solely for the smart phone users, this is what you’ll have to focus on if you intend to be included in the frontrunners (although they might have moved on to better things already) in your niche.